BIAYNA OHANYAN

90 DAYS HOME TRIAL

It was a great challenge to design a promotional campaign based on the new brand guidelines, that targets new customers to take advantage of this offer and try Tonal for 90 days before buying.

I came up with the concept of bold and vibrant type interacting with athletes to create dynamic movement and emphasize the '90 days' message. The campaign collateral I designed includes: FB, IG, GDN banners, emails, web modules, landing page and retail ads. Working with the CD on this project was a great learning curve and it converted well.

VIRTUAL DEMO

Invitation campaign for VIP clients to experience Tonal one-one in an online demo session.

I had a lot of fun designing an animated luxurious gradient with mysterious photography to create that premium look & feel the campaign was aiming for. The campaign Includes: emails, website ads and targeted social ads.

COMMIT TO FIT

New Year promotional campaign engages new customers of Tonal workout challenge to receive $250 back per purchase.

As a lead designer on this project I designed the concept of handwritten elements and worked through execution of all the collateral, including the animated gifs. The handwritten lines bring in the human element hinting the new year wish list or a plan of action, visualizing the campaign's idea. We stayed true to the brand voice while designing social ads, emails, landing page, web ads and retail collateral.

Tonal's purpose is to amplify the real strength that lives in every body. The new brand is an intelligent visual and verbal introduction to support that purpose.

I loved the challenge to re-design the entire retail section of Tonal. As a lead designer on retail I designed a system to give the brand legs and a premium look and feel. The new collateral includes printed and digital pieces and environmental graphics.

It's been a privilege to design all the pieces from start to end, oversee the production process and see my work displayed in 10+ Tonal stores all over the country. Some of the store photos are displayed here.

In this eBook Yelp provides comprehensive data analysis to restaurant marketers in order to help them enhance engagement in online space and be more successful in Casual Dining chains.

The challenge was to transform a massive, heavy and dry content into compelling design that it easily perceived. I worked with a copywriter to separate the content into chapters that I color coded with secondary brand colors. I designed a new style of fun infographics for Yelp to convey the heavy information and make it memorable. I also used a new font for the brand that's graphic and bold and it later became part of the brand guidelines. I'm proud that this project pushed the boundaries of an existing Yelp brand and made it more lively and contemporary for all the collateral that followed.

The Wifi marketing campaign is one of the most exciting projects I designed at Yelp. The kit is sent to restaurants, cafes and bars that Yelp works with. It includes the wifi device, start guide booklet with instructions and the in-store marketing collateral.

As a lead designer on this project I saw it through from developing concept to design execution to final production. The kit includes both packaging design and print. The design promotes and elevates the Yelp brand with new, edgier and fresh angle to it, while remaining consistent with the brand guidelines.

I designed the interior, exterior, and functional structure of the wifi box to fit the device, the cords, and the in-store collateral. Among the collateral pieces are the instruction booklet, table stand, stickers, mirror clings, coasters and pens.

The new Healthtap brand illustrates the new values and goals of the company.

Together with the lead designer we revisited the logo, the colors, photography, website, the entire marketing collateral (emails, presentations, animations, business cards, swag, event booths, banners, etc) and the online presence of the brand. I was excited to be the lead designer on the website.

I designed a conceptual pattern as a secondary element. Intersecting dots reflect the cross between technology and doctors, which is what HealthTap offers to its members.

The challenge was to design a brand that remains within the strict health care guidelines (is it not bold), but is vibrant and stands out in it’s simplicity. The brand feels elegant and evokes trust.

The objective in this project is to motivate struggling members of the sales team and to share success stories that inspire confidence in the Yelp Ads product they’re selling. As a solution we teamed up with the copywriter and created series of compelling posters that showcase true Yelp success stories. The series combine motivational concepts and empowering language.

The posters show four business stories such as a restaurant, nails salon, garage repair and hair salon. Each poster tells it's own story with objects that relate to the business itself. 

Imagery tells a story presenting the idea in a conceptual and figurative way. 

YELP RESERVATIONS EBOOK

Yelp works with thousands of restaurants nationwide. With collective knowledge and experience Yelp marketing team put together this guide to running a successful restaurant. 

The challenge was to transform a massive amount of heavy text into compelling design that’s easily perceived by business owners. I designed the ebook with business appropriate clean and contemporary style. Bold colors purposefully used to distinguish the chapters and photography to speak to the content.

Brand Design

Brand collateral to enhance Yelp's brand, including: email design, booklets, signage, new icons, and badges and animated banner ads. Vivid photography and contemporary style promotes Yelp's image. 

I was very honored to receive the Print Magazine Award for this series. You can read more about it here: http://www.printmag.com/regional-design-awards-2017-winner-galleries/

Experimental typography poster series present three styles of architecture with pencils, plexiglass and wood paper. Each chosen material shows the attributes of the style it presents.

I wrote the word "Deco" with pencils for Art Deco poster. The choice of this object is based on the visual similarity between pencil shape and Art Deco buildings.

I created the word "Line" for International Style poster. Glass is often used in skyscrapers and lineal buildings of this style. Therefor, comes the word line written in plexiglass.

The word "Rich" written in embellished script describes visually decorative Victorian Architecture. The wood paper refers to often wooden Victorian buildings.

This project is a beautiful combination of concept, unique visual style and something handmade, like a sculpture.

How can graphic design contribute to preservation of historic architecture? I've learned that we can only protect what we understand and appreciate.  

My solution is Archistories organization, that uses philanthropy and federal grants to provide preservation and restoration programs for historically significant structures in the US. To achieve this goal Archistories organizes exhibits in order to educate and raise money. The exhibits showcase particular style of architecture, like the one presented here "The Queen comes to the Bay",  presents Victorian Architecture in San Francisco. 

The projects includes: the development and final execution of the thesis, the brand, the swag, the exhibit, the photography and the campaign with vast list of marketing materials, both print and digital. 

Film Festival campaign for one my favorite film directors, Guy Ritchie.

Designing this hypothetical film festival was a pure joy for me. My objective was to portray the amazingly dynamism, energy and depth of Guy Ritchie’s movies.

All the photography in cockney style is done by me for this project. The photos have a sense of violence, decay and messiness. Humor plays in contrast with intense color schemes, sharp angles and textures that portray the moral decay of his characters.

The campaign includes: the festival poster, the festival catalog, tickets, custom made whiskey bottle, handmade dvd box, leather goods with embroidery, website and a promo done by AfterAffects.

THE FUTURE OF FURNITURE

Explorations of future developments in furniture design, considering today’s conceptual solutions, aesthetics and materials. Based on endless imagination and current high end production techniques let’s envision how far design can progress.

BOOK COVER SERIES

Three book covers crafted with physical materials to convey the mood and the character of each book. The series include Ernest Hemingway "The Sun Also Rises" done with coffee, Erich Maria Remarque "Three Comrades" done in black ink and Paolo Coelho "By the River Piedra I Sat Down And Wept" with water.

TWA was one of the leading airline companies of its time and had a huge impact on technological advancements in the air transportation area. In this rebranding project I transform a famous airline company to a future-focused organization and visionary leader of our time aimed to find alternative sources of energy. The design solutions of the hypothetical brand have a futuristic, daring, bold energetic and scientific feel to them.

Experimental typography with coffee, water and ink to create book covers that visually convey the mood and the character of each book I chose. I bend and cross the rules of typography to come up with new and unexpected solutions for this series.

The three books presented are: Ernest Hemingway "The Sun Also Rises", Erich Maria Remarque "Three Comrades", Paolo Coelho "By the River Piedra I Sat Down And Wept".

I also show some of the messy and unforgettable process I had while creating these books with real materials, my hands and brushes.

Design of series of three information posters presenting the historical evolution of type family categories. Analysis of structural elements of letterforms, their differences within categories and deeper knowledge of how they are classified in Frenchman Maximillien Vox classification system from 1954.

Brand collateral for enhancing Yelp's brand, including: email design, informational sheets, infographics, booklets, signage, new icons, and badges. Focused on vivid photography in a clean, contemporary style that was internally consistent with the brand and promoted Yelp's image. 

I have used Photoshop, Illustrator, InDesign, and After Effects.